I'm the founder of Find A Biz, a platform focused on improving trust and discovery in African commerce. Building it from the first line of code forced me to make technical, product, and commercial decisions at the same time.
That experience now informs my work with founders, boards, and leadership teams making similar decisions about product, data, and market strategy. When architecture and business model interact, decisions can't be made from one perspective alone.
Find A Biz began as a simple business directory for Nigeria’s informal economy. Within a few months thousands of businesses had registered organically, confirming the demand for better discovery and credibility online.
But growth quickly exposed deeper problems: customers couldn’t distinguish legitimate businesses from scams, and many businesses lacked the tools to represent themselves well online.
The solutions were never purely technical or purely commercial. Verification systems, AI‑assisted content generation, and data architecture all affected the underlying business model. In practice, architectural decisions became market decisions.
That intersection between technology and market structure is now the core of the advisory work I do with leadership teams.
Independent perspective on product, technology, and data decisions at board level. Particularly valuable where strategy depends on digital infrastructure or new data products.
Hands‑on product and technology leadership for organisations that need senior judgement but don’t require a full‑time executive yet.
Structured conversations around complex decisions — architecture choices, product direction, or data strategy — where technical and commercial trade‑offs need to be evaluated together.
Delivery work typically runs through Ahjayee Consulting, the studio where I work with founders and leadership teams on product, technology, and data strategy.
If a situation requires hands‑on support — architecture review, delivery oversight, or structured decision sessions — that work usually sits there.