I help African businesses make better decisions using the data they already have.

My Story

Most consultants want to sell you new software. I want to help you use what you already have properly.

As founder of Find A Biz Africa, I've worked with hundreds of African businesses. The same problem keeps coming up: they have data, but they can't use it to make decisions.

A Lagos media company needs to do budget planning but information is scattered across multiple spreadsheets and systems. A baker trying to expand business but unsure what systems to build. An Instagram vendor struggling with order management from DMs.

The information exists. The systems just don't work together.

What I Bring

Current Role: Fractional CxO at fintech - I see decision-making challenges at scale

Author: "No One Cares About Dashboards: A Practical Guide to African Data Strategy" - because dashboards don't solve decision problems

Founder: Find A Biz Africa - platform helping African SMEs become more data-driven

Experience: African businesses across multiple sectors and countries

My Approach

Start with decisions, not data: What choices do you need to make better? Work backwards from there.

Use what exists first: Your WhatsApp chat logs, Excel files, and paper records contain valuable information.

Design for reality: Solutions that work during power cuts, with basic internet, and when your best person is away.

Build capability: Your team should understand and maintain the systems, not depend on external experts.

Why This Matters

Every day you make decisions without proper information costs money. Pricing too low, serving unprofitable customers, expanding to wrong locations, keeping underperforming staff.

Better decisions compound. Small improvements in how you price, who you serve, and where you focus create significant results over time.

Let's turn your data chaos into confident decision-making.